Economists often act as if their methods explain all human behavior. But in Cents and Sensibility, an eminent literary critic and a leading economist make the case that the humanities, especially the study of literature, offer economists ways to make their models more realistic, their predictions more accurate, and their policies more effective and just. Gary Saul Morson and Mo...(展开全部)

加里·索尔·莫森（Gary Saul Morson） 美国西北大学Lawrence B. Dumas艺术与人文教授，斯拉夫语言文学教授。他的主要著作包括《叙述与自由》《我们时代的安娜·卡列尼娜》《他人之见：从引述到文化》。 莫顿·夏皮罗（Morton Schapiro） 美国西北大学校长，经济学教授。他的主要著作有《学生助学博弈》。 莫森和夏皮罗还是《美好的未来？：2030年的美国与世界》的主编。 译者简介 郑磊，南开大学经济学博士，行为经济学、金融市场和创新理论研究者，曾出版多部中文专著和英、法、日、德文金融与经济译著。 龚荻涵，法学硕士，战地翻译、工程师，译有《现代证券分析》等作品。 徐慧琳，东北财经大学博士研究生，研究方向为公司金融，已出版多部译作。

Economists often act as if their methods explain all human behavior. But in Cents and Sensibility, an eminent literary critic and a leading economist make the case that the humanities, especially the study of literature, offer economists ways to make their models more realistic, their predictions more accurate, and their policies more effective and just. Gary Saul Morson and Mo...(展开全部)

加里·索尔·莫森（Gary Saul Morson） 美国西北大学Lawrence B. Dumas艺术与人文教授，斯拉夫语言文学教授。他的主要著作包括《叙述与自由》《我们时代的安娜·卡列尼娜》《他人之见：从引述到文化》。 莫顿·夏皮罗（Morton Schapiro） 美国西北大学校长，经济学教授。他的主要著作有《学生助学博弈》。 莫森和夏皮罗还是《美好的未来？：2030年的美国与世界》的主编。 译者简介 郑磊，南开大学经济学博士，行为经济学、金融市场和创新理论研究者，曾出版多部中文专著和英、法、日、德文金融与经济译著。 龚荻涵，法学硕士，战地翻译、工程师，译有《现代证券分析》等作品。 徐慧琳，东北财经大学博士研究生，研究方向为公司金融，已出版多部译作。

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johanssons The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, u...(展开全部)

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johanssons The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, u...(展开全部)

Most of us take for granted the features of our modern society, from air travel and telecommunications to literacy and obesity. Yet for nearly all of its six million years of existence, human society had none of these things. While the gulf that divides us from our primitive ancestors may seem unbridgeably wide, we can glimpse much of our former lifestyle in those largely tradi...(展开全部)

Most of us take for granted the features of our modern society, from air travel and telecommunications to literacy and obesity. Yet for nearly all of its six million years of existence, human society had none of these things. While the gulf that divides us from our primitive ancestors may seem unbridgeably wide, we can glimpse much of our former lifestyle in those largely tradi...(展开全部)

贾雷德•戴蒙德现任加利福尼亚大学洛杉矶分校医学院生理学教授，美国艺术与科学院、国家科学院院士、美国哲学学会会员。戴蒙德曾以畅销书《枪炮、病菌与钢铁》荣获1998年普利策奖，他的另一部代表作《第三种黑猩猩》曾获英国科普图书奖。此外，戴蒙德的学术研究也使他获奖无数，包括美国国家科学奖、美国地理学会伯尔奖等。他在《发现》、《自然》和《地理》等杂志上发表过200多篇论文。戴蒙德也是全球唯一两度荣获英国科普图书奖

It's an all too common scenario: A great company breaks from the pack; the analysts are in love, the smiling CEO appears on the cover of "BusinessWeek" and "Fortune," the stock soars. Two years later, the company is in flames, the CEO is under attack, and the stock has tanked. Why does this sort of thing keep happening at respectable companies like Motorola, Quaker, and Sony, ...(展开全部)